Friday, April 17, 2009

Civi Weirdness

Lots of heavy legal analysis this week, so we can take a moment out to ask what the heck is up with this weird Honda Civic ad? OK, it's cool that you tuned rumble strips to particular notes, so that the car plays a melody as it goes over them. But this has exactly what to do with the virtues of the car? Wouldn't any car make about the same notes? Am I supposed to like the car because you drove over a bunch of tuned rumble strips with it? I don't think that's going to happen.

And by the way, it doesn't sound anything like the William Tell Overture.


Anonymous said...

Perhaps you've hit on exactly the point of the add - it is interesting, and you posted a link to it on your site. Seems like a lot of companies are focusing on creating videos that will be circulated around the internet as a means of reaching customers. It might not induce you to buy a civic, but it does increase the visibility of the brand. And, once web surfers are at the Honda site to see the video, maybe they'll be induced to click on another link or two.

Jon Siegel said...

Fair enough!